Hennessy · For the People in It

The films for Hennessy

Three films for Hennessy, thirty seconds each, with the frames that built them. One campaign: a thoughtful pour, savored among friends, in the places they already love.

THE FILM · thirty seconds · sound on

Last Light

One bottle, saved for this exact evening. On a rooftop at golden hour the host pours for her circle, the toast meets above the table, and the city lights answer. Four words: to this, exactly this.

Rooftop table with record player at dusk — THE ROOFTOP · the table at dusk

Hennessy bottle open among tumblers under festoon lights — THE CEREMONY · the bottle among the tumblers

Hennessy end card glowing on rooftop chimney brick — THE LAST FRAME · the mark on the brick

THE FILM · thirty seconds · sound on

The Wall We Painted

Four friends race the dark to finish the mural they started together. The string lights snap on, the block is already there, and the first pour lands under their own work. Three words: we made that.

Courtyard with primed oxblood wall, ladder and paint at dusk — THE WALL · primed and waiting

The mural half painted at night under a work lamp — THE NIGHT · the mural half-born

Hennessy end card painted as a mural corner — THE LAST FRAME · the mark painted wet

THE FILM · thirty seconds · sound on

The Listening Room

A booked room, a chosen record, one bottle for four friends. The needle drops, the room hushes, and the pour joins the music: slow glasses, lamplight through the amber, a toast softer than the song.

A hi-fi listening bar with oxblood booth and record wall — THE ROOM · lamps lit, the table clear

Hennessy bottle open among tumblers on a walnut table — THE TABLE · the bottle among the tumblers

Hennessy end card gilded on a walnut panel — THE LAST FRAME · the mark on the walnut

The posters

Five stills for Hennessy, each its own idea with its own line, set in one engraved voice. They run as posters, out of home and in print, beside the films.

A cellar cask under one beam of dawn light — THE CELLAR · The angels drink first.

A tasting glass lit warm on a zinc bar — THE GLASS · Grown in silence. Opened loud.

A monumental X.O decanter standing in a vine row at dusk — THE LANDMARK · Patience, poured. The decanter in the vines.

A ribbon of cognac pouring into a crystal glass — THE POUR · Made for More.

An engraving of the Charente valley with the river in gold leaf — THE ENGRAVING · The river runs amber.

The reserve, by hand

Hennessy blends from the largest reserve of aged eaux-de-vie in the world. Drag along the years, or use the arrow keys, and watch the glass deepen.

X.O · created by Maurice Hennessy in 1870, the original of its class: dark amber, long, built from slow decades.

The ways in

One campaign

The three films and the poster set, finished and delivered on one link that never changes.

The season

A rolling ninety days: the campaign above, then cutdowns, new posters and new rooms as the season asks.

Every month

Hennessy's own standing room: films, stills and answers on a monthly rhythm.

Each one is scoped with you, case by case.

Week oneThe films finish and the posters proof.

Week twoYour notes land; the cut answers inside days.

Month twoCutdowns and new rooms for retail and social.

Month threeThe season's second wave, planned from what ran.

Work that ran

Hennessy would join campaigns RitualAds has already made and shipped. Three of them, with the film that ran.

Pizza Hut

PITCH FILM · CUT 1 · :15

IN · Agency jnr. and production company Clockwork had to win one of Australia's boldest campaign pitches: how do you win a pitch for setting people on fire, before a single frame is shot?

OUT · The pitch script previsualized from script to screen before production began, selling the tone rather than the description.

THE RESULT · The pitch won in the room: the Creative Engine gave jnr. and Clockwork the confidence to pitch at full strength and the client the confidence to say yes.

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Temple & Webster

THE BRAND FILM · :30

IN · Australia's largest online furniture retailer imagined its first cinematic brand campaign as magical realism: a woman steps through a door in her living room wall and the world begins to answer her.

OUT · Every room, move and transition mapped before cameras rolled; the actress's real performance stayed untouched while the Temple & Webster world grew around her, furnished entirely from the brand's catalog of over 200,000 products.

THE RESULT · The brand's first cinematic brand campaign launched nationally in July 2026 across broadcast, CTV and digital, in 30 and 15 second cuts.

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Martha Stewart

THE COMMERCIAL · :30

IN · A national campaign to launch her new skin care product on Shopify, turning five years of clinical research into a luxury story, without a single practical set.

OUT · The commercial, with not a single practical set used in production; midway through post-production she asked for a higher-resolution output for the largest screen in Times Square.

THE RESULT · A Times Square debut on the largest screen, seen by 1.5 million people daily, and three major publications.

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